Many web shops have enjoyed great commercial success due to our editorial PR-concept. One of these is Anodyne, a vendor of posture clothing. CEO Kenneth Avnsted says:
- We use Epicent as our PR-agency in 11 European countries. The first campaign generated an increased sale of approximately EUR 47,000, and during the following months, our sales multiplied through an effective combination of publicity and traditional advertising.
In Denmark, we achieved exposure on national TV and in a national business magazine, which over a period of time created additional sales worth approximately EUR 13,500 a day.
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