Chains in retail, service and healthcare have an enormous potential for editorial coverage. Not just nationally, but also regionally and locally in all the areas covered by individual branches.
With marketing departments, it is usually too resource-demanding to versionize and distribute national press campaigns locally, and head offices rarely maintain a strong network of contacts at local media outlets. Therefore, we have developed ChainRelations, the Epicent PR concept for chains.
NATIONAL, REGIONAL, AND LOCAL EXPOSURE
NATIONAL, REGIONAL, AND LOCAL EXPOSURE
ChainRelations, the Epicent PR concept for chains, ensures extensive editorial exposure for nationwide chains. Nationally, regionally, and locally based on each individual branch.
As a chain, you also have an enormous potential for editorial exposure in local and regional media in all areas covered by branches. Such media are very susceptible to consumer-focused content, and your commercial yield will be substantial since readers relate the articles directly to the local branch.
Thus, the way is short from influence to purchase.
The basis will be a generic, national press kit which is initially distributed to relevant nationwide media. Hereafter, the material is adapted for distribution in each individual local area.
Thanks to our strong working relationships with both national, regional and local media, Epicent creates optimum exposure. While doing so, we ensure great traction and value for money.
Please contact us to book a presentation where we can inspire you with a number of interesting cases and examples.
ADVANTAGES AND PROCESS
ADVANTAGES AND PROCESS
ChainRelations, the Epicent PR concept for chains, has many advantages. One no longer has to prioritize whether a PR effort should be national or local. Because it becomes both, that way realizing the chain’s full exposure potential.
With ChainRelations, the PR effort is aimed at national, regional and local media all at once. All resource-consuming activities are handled by Epicent, from textualization and research to versioning and local media contact.
Our solid journalistic skills and strong network of media contacts make a huge difference when it comes to ensuring the greatest possible exposure. Both in nationwide, regional and local media.
National stories are reused locally. Versioning and strong media relations ensure high hit rates, not least in local areas. The commercial conversion becomes high as the individual exposure is directly linked to the local branches. Substantial overall yields are therefore achieved at a limited budget.
