ChainRelations, Epicent’s press concept for chains, has many advantages. It is no longer a question of whether the PR must be national or local, because it becomes both. This is done in order to realize the chain’s full potential and thereby gain the best possible media exposure.
ChainRelations provides the following advantages:
• National stories are recycled in local media
• Specific editing and strong relationships ensure a high hit rate at each editorial board – also locally
• Large commercial profit, because the individual exposure is directly associated with the local branch
• Large overall benefit using few resources
Chains within fields such as retail, service and healthcare hold an enormous potential for editorial coverage. Not just nationally, but also regionally and locally in all the areas where you are represented with branches.
Within the marketing departments of the respective chains, it is often too resource-demanding to edit and distribute national press campaigns locally. Typically, a head office will not have a strong network of contacts at local editorial offices. Therefore, we have developed ChainRelations, Epicent’s chain concept for PR.
ChainRelations, Epicent’s chain concept for PR, provides nationwide chains extensive editorial exposure. Both nationally, regionally and locally based on the location of the individual branch. Epicent handles all resource-demanding activities, ranging from authoring and research to editing and local media contact.
Our strong journalistic qualities and large network make a huge difference in terms of ensuring our clients the best possible media exposure.
The process starts with Epicent’s journalists, in cooperation with the client, prepares a thoroughly researched and incisive national press story. We are happy to help with sparring, suggestions and reflections in the conceptual stage. Often, the texts are angled and designed as trend stories, involving relevant third-party experts or cut into shape and put into perspective in a thematic context.
When the material is approved by the client, we complete a national press kit and start to contact relevant nationwide media. Hereafter, local versions of the national press kit are composed and distributed for use in the areas, where the chain has its branches.
• Preparation of generic press kit
• Preparation of local versions
• Distribution nationally
• Distribution locally
• Ongoing monitoring and follow-up
In the distribution phase, Epicent’s strong working relationships ensure optimal exposure. Relationships that cover everything from national news media to local weeklies in the country's smallest and most remote trading zones. Finally, a summary of all the exposure generated in both print and electronic media is sent to our clients on a weekly basis.
Please contact us to book a presentation where we can inspire you with a number of interesting cases and other examples.