The process starts with Epicent journalists working with the client to develop a thoroughly researched national press history. We help with sparring, suggestions and reflections in the idea phase. Frequently, texts are designed as trend stories with the involvement of relevant third-party sources or put in the perspective of a thematic context.
Once the material is approved by the client, Epicent completes a national press kit and starts contacting the relevant nationwide media. Then the national press kit is prepared in local versions for use in the individual areas where the chain has branches.
The process usually looks like this:
• Preparation of generic press kit
• Preparation of local versions
• Distribution nationally
• Distribution locally
• Ongoing monitoring and follow-up
In the distribution phase, Epicent's strong network ensures an optimal hit rate, our relationships covering everything from national news media to local weeklies in the country's smallest and most remote areas. Continuous media monitoring is provided during the process, embracing clippings from online, broadcast and print media.
Contact Epicent to book a presentation where we will inspire you with relevant cases and examples.