ChainRelations, the Epicent PR concept for chains, has many advantages. One no longer has to prioritize whether a PR effort should be national or local. Because it becomes both, that way realizing the chain’s full exposure potential.
With ChainRelations, the PR effort is aimed at national, regional and local media all at once. All resource-consuming activities are handled by Epicent, from textualization and research to versioning and local media contact.
Our solid journalistic skills and strong network of media contacts make a huge difference when it comes to ensuring the greatest possible exposure. Both in nationwide, regional and local media.
National stories are reused locally. Versioning and strong media relations ensure high hit rates, not least in local areas. The commercial conversion becomes high as the individual exposure is directly linked to the local branches. And a substantial overall return is achieved at a limited budget.